March 17th, 2025

Winter Recap: Pop-ups & New Beginnings

Time flies and we can’t believe we’re already months into 2025! We wanted to take a moment to reflect on the exciting events and highlights happening from the past three months here at Sachelle Collective.
decorative banner of selected images from the SOGO pop-up booth in December 2024
Left to Right:
1. Close-up off our SOGO counter with the Pop-up exclusive Sachelle Tote and Horoscope Collection.
2. The Sachelle Team photographed together during our Christmas Team Party.
3. Our co-founder, Michelle, with one of the Scavenger Hunt winners at our SOGO pop-up counter.

December sure was a bustling month for us as we hosted yet another pop-up at SOGO, it was a fantastic opportunity to connect with our community face-to-face! One of the biggest highlights was our scavenger hunt, which turned out to be a huge success - we’re incredibly thankful to everyone who participated and supported us throughout the pop-up. Though a bit tiring, we wouldn’t have it any other way and are grateful to end 2024 with a bang.

As Ray was leaving Hong Kong to pursue her studies in London, we took the time to gather everyone together right before Christmas for a small team party where we exchanged thoughtful gifts and each shared our goals for the new year.

decorative banner of selected images showing the highlight moments of Sachelle Collective in January in 2025.
Left to Right:
1. The team hard at work during social media content filming.
2. Our co-founder, Sarah, showing off her Chinese calligraphy skills.
3. Our co-founder Sarah at her tennis match during the short break, featuring the Sachelle Tote.

As the new year rolled in, we took a brief pause to recharge and refresh our office, preparing for the exciting year ahead. During this time, Michelle welcomed her baby girl, and we worked hard to continue bringing everyone quality content on our social media.

Celebrating Chinese New Year, we all took some time off to be with our families and to relax, even engaged in the tradition of writing Fai Chun (揮春) together, which was a wonderful way to bond as a team! We also celebrated our co-founder Sarah’s birthday with a surprise party, and are so thrilled to hear that Winnie got engaged - congratulations, Winnie!

decorative banner of selected images showing highlight moments of Sachelle Collective in the month of February in 2025.
Left to Right:
1. First team lunch in 2025 at An Choi, a famous Vietnamese restaurant located in Sheung Wan.
2. Desiree Eternal Heart Rose Quartz Pendant Necklace, one of our new Valentine's Day launches.
3. A picture of the Google Office in Hong Kong, taken by Sarah (and shared with the team groupchat afterwards).

Returning from our short break, we came back to the office in February feeling rejuvenated and ready to tackle the new year ahead. We started the month off with a wholesome group lunch to celebrate our newest team member, Nicole, joining us. Just in time for Valentine’s Day, we launched new designs that were well-received by our customers. But that’s not all - we’re working on more exciting launches that we just cannot wait to share with you!

In addition, we met up with a representative from Google in preparation of something big we have planned. Lastly, we reopened our fan-favourite Permanent Studio Experience, where you can enjoy the experience of creating unique and beautiful bracelets that last a lifetime.

As we continue to move forward into 2025, we’re full of hope and excitement for what we have planned ahead. Words cannot describe how incredibly grateful we are for everyone who’s been a part of our journey, remember to stay tuned for more exciting updates and new launches coming your way soon!

Written by Casey, Marketing Assistant of Sachelle Collective