August 1, 2025
New Beginnings: Re-launch and Flagship Studio Opening
Hi! It's been a while—I have so much exciting news to share! We recently hosted our very first event in our brand-new Hong Kong flagship space, located right in the heart of the city. This opening is especially meaningful to us, as it marks our homecoming with a dedicated space in our hometown. Curious how it all came together? Here’s a behind-the-scenes look at the journey of bringing this vision to life.
The Space and the Interior Design
About two years ago, we had already quickly outgrew our old space in Sheung Wan but it wasn't until this year that we could look for a new space. Sarah and I always knew we wanted to stay in the area—just more centrally located. Finding the right spot in Central was tough, given its corporate vibe, but we were determined to find somewhere that felt like us. When we finally found this space that was across from the historical Fringe Club, we knew it was the one - we signed the lease immediately the very next day.
Before renovation and after
Next is my favorite part - the interior design. We needed it to align with our new brand palette—warm beige, earthy green, and a playful pop of pink. It also had to work with our existing jewelry cabinets with the original brass finishes.
Although the process wasn’t without its challenges (like our failed limewashing experiment—but what’s an interior project without a few mishaps?).
There's definitely more work to be done, but for now, it's somewhere we're happy to call home.
What's Changed for Us
Our new studio is more than just a change of scenery—it’s an evolution from our past identity as a brand. As an indie label, we've changed a lot from when we first started more than four years ago, stepping into a refreshed vision that reflects who we truly are: a brand built on authenticity, community, and responsible luxury.
We've also come to appreciate jewelry differently as a brand maturing alongside our community as women in our 30's.
Mindful spending plays a big part now since we've got bigger responsibilities in life (hello mortgages and babies!) and even bigger expenses to upkeep. These days, we're drawn to spending our money more wisely - appreciating luxury without breaking the wallet.
As lab diamond became increasingly popular in the last couple years, we have been spending time on the side creating custom designs for some of you. This naturally led us to planning our own lab diamond collection. So for the past 24 months, Sarah and I seeked to find the right vendors who shared our standards and vision.
And the timing? Couldn’t be more perfect. With demand for lab diamonds soaring in the last couple of years and the opening of our new studio, we felt confident to be finally launching our new line.
The Big Reveal and Celebration Recap
Last week, we unveiled our new space to our closest and dearest. Most of you we know very well and have supported us since the beginning.
The ones who’ve texted us jewelry inspo at midnight, and who’ve become part of Sachelle’s story in ways we never expected. In adulthood it's harder to meet like-minded friends, but when you do, it's always the most unexpected ones.
New merch and bracelet fun!
We spent the afternoon chatting and ironing DIY patches on our new caps. Who else grew up ironing patches on their Eastpak backpacks in high school?
@TheGrazingSpread charcuterie board was a showstopper
Casey was also at the welding station which many of you wanted to see the new candy chains. We didn't expect it to be so popular and had finished all the weld materials before the event even ended. Phew!
Our grand opening marked not just the birth of a new studio, but the blossoming of Sachelle Collective’s next chapter. We’re grateful for every supporter who joined us, and we can’t wait to share more as we continue to grow and redefine what jewelry can mean. Stay tuned for what’s next—we're just getting started!
Written by Casey and Michelle of Sachelle Collective