From Vision to Reality: A Look Inside Sachelle’s Rebrand Photoshoot

A rebrand is a lot more than just a new logo or color scheme - it's about showing the personality and morals of our brand, and we were determined to bring that to life through this photoshoot. We spent months refining the creative direction, ensuring that every element aligned with Sachelle’s new identity. No detail was overlooked - from mood boards and styling decks to outfit trials and location scouting, we meticulously planned and went over every aspect. The team even tried on the looks ourselves to ensure they matched our vision. Countless meetings were held to map out the shoot’s flow, making sure everyone was aligned. This stage was all about precision, as we believe that good and thorough preparation is the key for seamless execution on the big day.

We’re very grateful to our incredible team who brought their A-game: Julia, our photographer who’s responsible for some of our best video shoots, captured every moment flawlessly. The gorgeous models Melody and Julia brought the looks to life, while Zoe, our makeup artist, saved the day with her talent and quick thinking. We kicked off the day at 8AM to catch the best natural lighting, with Michelle leading creative direction, Winnie and Casey coordinating logistics, Sarah keeping everyone on schedule and Nicole assisting our photographer. Though the weather wasn’t entirely on our side, the team adapted like pros - proof that teamwork and good energy trumps imperfect conditions!

By 1PM, the shoot wrapped up, and after thanking our amazing team, the Sachelle crew made a quick stop at Tung Chung for a well-deserved treat from Bakehouse, a famous local bakery that opened a new branch at the mall. It was a simple gesture to show each other how much we appreciated the hard work, and to reflect on how far we’ve come. Now, we’re in the final stages of fine-tuning our new website, set to launch later this year. This photoshoot marks the beginning of Sachelle’s new era - a transformation that reflects our growth, vision and commitment to excellence.

We’ve kept this project a secret for so long it feels absolutely unreal to finally reveal it to the world! This rebrand isn’t just a refresh - it’s a reinvention. We have such big plans for 2025, and this shoot is just the first glimpse of what’s to come. Stay tuned for more updates, because this year? It’s going to be unforgettable.